vestihИзвестия Национальной академии наук Беларуси. Серия гуманитарных наукProceedings of the National Academy of Sciences of Belarus, Humanitarian Series2524-23692524-2377The Republican Unitary Enterprise Publishing House "Belaruskaya Navuka"10.29235/2524-2369-2025-70-2-120-130vestih-1072Research ArticleИСКУССТВОВЕДЕНИЕ, ЭТНОГРАФИЯ, ФОЛЬКЛОРARTS, ETHNOGRAPHY AND FOLKLOREЗрелищность в новейшей архитектуре в контексте визуальной ориентации культуры конца ХХ – начала XXI в.Spectacularism of contemporary architecture within the context of the late 20th – early 21st century visual cultureБалуненкоИ. И.BalunenkaI. I.

Балуненко Ирина Ивановна – кандидат искусствоведения, доцент, старший научный сотрудник

ул. Сурганова, 1, корп. 2, 220072, Минск

Iryna I. Balunenka – Ph. D. (Art and Architecture), Associate Professor, Senior Researcher

1 Surhanov Str., Bldg 2, Minsk 220072

iryna.balunenka@gmail.comЦентр исследований белорусской культуры, языка и литературы Национальной академии наук БеларусиCenter for the Bela­rusian Culture, Language and Literature researches of the National Academy of Sciences of Belarus202507052025702120–130Copyright © Балуненко И.И., 20252025Балуненко И.И.Balunenka I.I.Данная работа распространяется под лицензией Creative Commons Attribution 4.0.This work is licensed under a Creative Commons Attribution 4.0 License.https://vestihum.belnauka.by/jour/article/view/1072

Рассматривается феномен зрелищности в новейшей архитектуре (1990–2020-е гг.) в контексте визуальной направленности культуры конца ХХ – начала XXI в. Зрелищность проявляется в трех ключевых визу- ально-направленных тенденциях новейшей архитектуры: 1) превращении архитектуры в вид развлечения; 2) поверх- ностном повторении актуальных выразительных приемов формообразования; 3) проектировании из расчета вос- приятия объекта не непосредственно, а через медиум фотографии или рендера. Выявленные тенденции проявляются в компьютерной визуализации проектов, графическом оформлении работ по теории архитектуры, выразительном решении зданий-аттракторов и фотогеничных пространств (такие явления, как «инстаграммабельность, «AirSpace» и др.), проектировании рядовой жилой и общественной застройки. Рассмотрение данного феномена в оптике фило- софских концепций Ги Дебора и Ж. Бодрийяра позволило заключить, что визуально-направленные тенденции новей- шей архитектуры обусловлены упадком непосредственного и активного взаимодействия человека с материальным миром.

The article examines the development of spectacularism in contemporary architecture (1990s–2020s) in the context of the visual orientation of culture of the late 20th – early 21st century. Spectacularism manifests in three major visually-orientated trends in contemporary architecture: 1) the presentation of architecture as entertainment; 2) the super- ficial reproduction of current visual design trends; 3) the prioritisation of perception via the medium of photography or rendering over a direct and engaged real life interaction between a human and the built environment. These trends impact digital architectural visualization, graphic design of architecture theory works, the creation of iconic landmark buildings and photogenic spaces (the so-called “Instagrammable space”, “AirSpace”, and others), development projects for generic residential and administrative buildings. The study of the spectacularism phenomenon through the lens of Guy Debord’s and J. Baudrillard’s philosophy allowed to conclude that the visually-oriented trends in contemporary architecture are the result of the decline in the direct and active interactions between humans and the physical world.

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The authors declare that there are no conflicts of interest present.