Author of the article shows the aesthetic distance formation between the literary writing and readers. For this aims the author used such receptive aesthetics concepts as «expectation horizon» and «aesthetic distance». Simultaneously the author gives attention to such widespread but poor investigated phenomenon as reader’s control. Basis for the investigation is writing by Belarusian classical writer Maxim Bogdanovich the narrative «Apokrif» both original and translation under the name «Parable about cornflowers». On this example, the author shows the aesthetic distance formation between the writing and readers.