MODERN BELARUSIAN JOURNALISM AND THE PROBLEM OF CONCEPTUAL AND TERMINOLOGICAL INNOVATION

Abstract

In the past decade the landscape of the Belarusian media space has significantly changed, there have been created new information resources. With the increasing complexity of processes in the media practice, theoretical conceptions of journalism are being modernized, key concepts are being transformed and new terms appear. The article clarifies categorical and terminological apparatus of modern media science, reflects on the state, trends and perspectives of the print media in view of the introduction of digital technologies. Attention is drawn to the fact that, according to the national tradition, journalism is considered to be a creative activity aimed not only at information, but also at educational and awareness raising tasks. The concept of journalism is being actualized, which, in the author’s opinion, is one of the axiological indicators of journalism.