As the result of the present study the structure of everyday cognition has been investigated and the principles of its typology have been formulated. The types, forms, levels and means of everyday cognition have been identified. The author has come to the conclusion that the means of daily activity and everyday cognition constitute the basis of the social heredity mechanisms and the reproduction of social life.

Based upon the analysis of E. Fromm’s philosophical ideas the problem of man’s choice of the system of universal orientation is considered in interrelation with the individual development of the subject. The article shows the principal impossibility of personal growth with no regard to the ontological imperative foundations of human existence.

In the work the concepts of “religiosity” and “faith” are being distinguished and deconstructed. For this purpose, the concept of “faith” is taken out of the traditionally religious context and is shown as the subject’s inner orientation modus in relation to the overall integrity. Systems of orientation differ in the scale and capability of realization of human creativity in relation to the surrounding world and oneself. The choice of system depends on the personal maturity and the individual’s readiness to perceive yet implicit levels of being. Philosophical faith thus provides an opportunity to reveal the hidden, implicative orders of existence, and the human spirit is viewed upon as an active beginning to fulfill these new ontological dimensions into life.

Conclusions are made about the correlation of human inner growth with the number of dimensions of being that can be embraced, processed and integrated. Switching to another center of orientation becomes possible only if profound changes take place in the whole person. This kind of “personal growth” requires not only understanding, but also inner strength. In this case, a higher and more productive form of understanding and orientation can give liberation from its lower form.

The article describes how internet-technologies can contribute to the protection of the individual during the spread of viral diseases or natural disasters. Remote work is largely implemented by modern internet-technologies that provide joint data processing and effective communication between members of different communities. At the same time, the communication must remain protected from leaks of personal information. Artificial intelligence actively uses in searching medicines. In this time all of this increase degree of using informational technologies and we have sharpened the range of information security problems.

The paper analyses the main methodological principles of the direction in studying the history of diplomacy – New diplomatic history. The precondition for the formation of this historiographical trend was the transition from a teleological and state-centered perception of history to actor-centrism (as applied to the history of diplomacy).

The main stages of development of the New diplomatic history are revealed. The substantive aspects of criticism of the classical approach to the history of European diplomacy and the process of the emergence of a permanent embassies mission are considered. In general, modern scholars are inclined to the problematic nature of identifying precise criteria for the permanent nature of diplomatic representation in the Early Modern period.

Examples of studies of various aspects of diplomatic history within the framework of the New diplomatic history are given. The socio-cultural aspects of the activities of a diplomat of the Modern period come to the fore in the research topics of representatives of this direction. In this regard, the attention of scientists is extended to such topics as the symbolic language of diplomacy, the role of art, everyday life in the work of a diplomat, informal channels of diplomacy, reflection of diplomats.

The characteristics of new basic sources for the study of the history of diplomacy in the Modern period are given. Modern historians pay great attention to personalized groups of sources, such as personal correspondence and memoirs of diplomats.

The article for the first time proposed a new version of the origin of masters who were invited to build the Minsk temple. The article says that the masters could be invited from Germany (Saxony), and not from Poland, as previously thought.

In 1949–1951 the archaeologist Vasil Tarasenka found the ruins of an unfinished temple on the territory of Minsk Castle (later this monument was studied by E. Zagarulsky, G. Shtykhaŭ and A. Miadzvedzeŭ). The foundation and lower parts of the walls of the temple are made of stone and are squared with stone tiles of a rectangular shape on a mortar. The masonry technique is Romanesque, characteristic of Western European architecture.

The main controversy is the time of construction of the temple. Some researchers believe that this is the second half of the XI century, others believe that the first Minsk appanage prince Gleb began the construction at the beginning of the XII century.

Based on Romanesque construction methods, it is believed that Polish craftsmen built the temple. The author for the first time expresses and justifies the German (Saxon) origin of the builders of the temple in Minsk.

The article is devoted to the analysis of the main approaches to estimating the value of land plots in the Russian Empire of the second half of the XIX – beginning of the XX century. Eastern Slavic historiography of the pre-revolutionary, Soviet and modern period. The objectives of the article are to determine the average market value of land in the provinces and compare it with the size of redemption payments, identify typical conditions for the implementation of the agrarian reform of 1861 for the Belarusian provinces, compare the approaches of representatives of Eastern Slavic historiography to the redemption operation and activities of the Peasant and Noble Land banks, analyze the factors that form value of land sold through the Peasant Land Bank. The article reflects the sharply negative assessments of the peasant reform of 1861 and the activities of the Peasant Land Bank in the pre-revolutionary and Soviet historiography. In this case, attention is drawn to the more favorable conditions for the redemption operation for the peasants of the Belarusian provinces, reducing the cost of peasant holdings and bringing them closer to the market value of land. Modern historiography stands in solidarity with the conclusions of the peasants’ repeated overpayment of the cost of their liberation, but connects this with the banking crisis, which predetermined the high cost of redemption. At the same time, modern researchers, on the basis of mathematical and economic methods, revised approaches to assessing the activities of the Peasant and Noble Land Banks, recognizing their role in mobilizing land ownership and solving the issue of peasant land shortages.

The article highlights the evolution of linguistic views on the phenomenon of interference. The problems of interference have been worrying a large number of scientists both in our country and abroad for several decades since the last century. The research in the field of language systems interference continues in all directions nowadays. However, a number of its aspects remain poorly understood. The relevance of the language interference study is connected with the emergence and study of new concepts, such as linguistic interference, as well as translation, textual, sociocultural, cross-cultural, terminological interference.

Having studied the views of the scientists on the problem of language interference in this article, we can conclude that bilingualism and language contact are necessary conditions for the manifestation of interference. The place of manifestation of linguistic interference is the person himself, communicating in a foreign language or translating from one language to the other when he is trying to compensate for some elements, phenomena and functions of one language system with elements, phenomena and functions from the other one, which can lead to accent, literalism, distortion of meaning and to various deviations from the original, but also in some cases can help with communication or translation.

The need to study, systematize and develop the recommendations for overcoming and using the phenomenon of interference in a professionally oriented translation is not in doubt. At present, the internationalization of higher education is of fundamental importance. Personal experience in the process of studying and teaching foreign languages shows that the phenomenon of interference must be approached consciously: interference must be studied and understood in detail in order to subsequently know how to prevent it or use it constructively in a professionally oriented translation.

The article deals with the features of the formal and structural organization of financial terms and designations in the Russian and Chinese languages of different structures, as well as the problems of distinguishing between one-word and names consisting of several words in the Chinese language. Special attention is paid to the problem of the correspondence of Chinese characters to the significant parts of the nominative unit and the division of Chinese financial names into significant structural fragments (morphemes, parts of complex and compound words, names consisting of several words, etc.). The main structural types of financial names in Russian (one-word and consisting of several words) and Chinese (simple, synthetic and consisting of several words) languages are identified, the differences of abbreviated names in Russian and Chinese languages are shown, the quantitative relations of the structural types of Russian and Chinese financial names are considered.

The article is devoted to the study of three ceremonial portraits of Prince Peter Lvovich Wittgenstein, a general of the Russian army and the richest landowner in Belarus in the 19th century. Most of ceremonial portraits of 19th century military men were perished in the whirlwind of wars and revolutions of the 20th century. Finding each such work, even outside our country, is of great interest.

The prince’s maternal ancestors were representatives of the most famous aristocratic family in the history of Belarus. His father was the son of a Russian field marshal, hero of the war with Napoleon. Prince Peter did not leave children, all of his portraits are now outside Belarus about the descendants of his sister and brother.

The paintings were revealed by the author himself, have not been studied before.

The earliest portrait dates from the 1850s. and represents the prince in the uniform of a junior officer of the Horse Guards Regiment. The author’s name is not known, there is a copy of J. N. Bernhardt. The next portrait was painted by an unknown artist around 1864. The latest portrait represents a prince in a general’s uniform, completed by the Austrian artist Z. L’Alleman in 1888 after the death of his hero. Two copies of this portrait are also kept in private collections of his descendants.

The article presents descriptions of portraits and their copies, analysis of the history of creation and existence in the context of the prince’s biography and his iconography, through the prism of the Russian and European tradition of writing ceremonial portraits of government officials.

The article analyzes the unknown poems of the West Belarusian poet, prose writer, publicist and artist Yanka Malanka (1895 – 1938). Considering the characteristic features of the creative personality of Ya. Malanka, the author notes the richness of the problem-thematic content, as well as the variety of genre-structural forms of the poet’s works, who wrote not only poetry, but also sketches, stories, fairy tales, jokes, feuilletons, political ditties, etc. others. Sincerity and warmth presupposed in them a characteristic internal mobilization and tension were supplemented by an offensive logic of thinking, lyrical ridicule was intensified by the pathos of civic spirit and patriotism, as well as humorous-satirical revealing and exposure.

The leading motives and images of Ya. Malanka’s poetic creativity are revealed. At the same time, it is emphasized that a cheerful mood, categorical invectives, heightened emotionality were intensified in him by hyperbolized images and grotesque drawings. Ya. Malanka combined the accuracy of realistic reflection of phenomena and events with the peculiarities of the romantic elevation of the hero’s aspirations and impulses, lyrical spontaneity and penetration were complemented by journalistic and satirical sharpness. Attention is drawn to a certain sketchiness of the word-image of the poet, “primitive accuracy” of his ideas and thoughts, roughness of style and linguistic constructions.

The article examines the doctrine of the rights and freedoms of man and citizen. The connection between the theory of human rights and freedoms and the history of the development of society is traced. The works of thinkers of the past are analyzed. The dynamics of views on the development of rights and freedoms is shown. Special attention is focused on two basic concepts of rights and freedoms – natural-legal and positivist, the general and special in their content are highlighted. Both of these concepts consider human rights as a certain view of the world outlook, worldview, which are based on the principle of humanism, and also as a system of humanistic values that determine relationships in society. Attention is drawn to the essential features of human rights. A brief analysis of three generations of human rights is carried out. It is emphasized that this classification is classical. However, new times force us to look at the classification problem in a new way. The classification of human and civil rights allows you to see their evolution, the historical connection of times, the general trend of development. The conclusion is substantiated that in the current period of human development, taking into account the achievements of science, primarily biomedicine, we can talk about the fourth generation of human rights, the socalled somatic rights. In this century, the focus on somatic human rights has become a feature. They increasingly occupy the attention of international organizations, become the subject of discussion at the national and international levels, since through their prism the nature of the relationship between a person and a state is assessed.

The problems of the formation of a promising marketing concept – the experiential marketing, which was developed in the context of the formation of an economy of experiences, are examined.

The transformation of the classic marketing mix into the 9P model is reflected as part of the concept of experiential marketing. The relationship of experiential marketing and brand is shown, the ability of the brand to influence the creation of impression is noted.

It is shown that the use of experiential marketing can be considered not only in the context of promoting consumer brands, but also for promoting tourist territories. The impressions of the territory of residence will arouse emotions in the consumer, causing empirical experiences, will determine its success in conditions of high competition.